Design / Art Direction / Ai

A collection of work I’ve enjoyed crafting over the years, spanning design, art direction, and applied AI.

KOOL-AID GHOUL-AID

Kool-Aid set out to launch a Halloween-inspired limited edition pack, and we created the brand’s first glow-in-the-dark drinking pouch, dubbed Ghoul-Aid. I developed the hero key visual used across social, online, and in-store.

First concepted with AI, then brought to life through a blend of practical photography and AI-generated visuals.

SUPER PACTS TRADING GROUP

I had the opportunity to work with a crypto trading group specializing in Bitcoin assets. They wanted customizable social media templates with an edgy, underground feel—something that speaks to the anonymity and mystique of the crypto world.

This work blends AI-generated visuals with design.

Simply So

Taking over the Simply So social account for the month, I created a collection of organic content using a mix of AI-generated images and photography.

Glory Hole Doughnuts - glory hole poster

Working with Glory Hole Doughnuts, we whipped up something as bold as their name, a larger-than-life menu! When unraveled, this oversized masterpiece didn’t just showcase their mouthwatering treats, it also featured an actual glory hole (because, of course, it did).

Pan Am Games Branding / Ontario Tourism

TRAVEL WITH GRAVOL

UGLY SWEATER PASSPORTS

The 2021 holidays were upon us! It was time to eat, drink and be merry. But first? Passport please.
Vaccine passport that is. We turned the phone fumbling vaccine passport moment into a fun, holiday, joy-filled one.

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