Sobeys is Canada’s Family Grocery Store. We were tasked with launching their new #FeedTheDream Olympic platform in a big way.

Since fans and family weren’t allowed at the Tokyo 2020 Olympic Games, we brought their cheers and support to the athletes in Japan
with Team Canada’s Tablecloth — made by crowdsourcing messages of support across the internet, then embroidering people’s
encouragement onto a 260 ft² tablecloth that housed thousands of messages.
THE CASE STUDY
TABLECLOTH DESIGN
OLV
TABLECLOTH FINAL HANGING PLACE

more work

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