Sobeys is Canada’s Family Grocery Store. We were tasked with launching their new #FeedTheDream Olympic platform in a big way.
Since fans and family weren’t allowed at the Tokyo 2020 Olympic Games, we brought their cheers and support to the athletes in Japan
with Team Canada’s Tablecloth — made by crowdsourcing messages of support across the internet, then embroidering people’s
encouragement onto a 260 ft² tablecloth that housed thousands of messages.
Since fans and family weren’t allowed at the Tokyo 2020 Olympic Games, we brought their cheers and support to the athletes in Japan
with Team Canada’s Tablecloth — made by crowdsourcing messages of support across the internet, then embroidering people’s
encouragement onto a 260 ft² tablecloth that housed thousands of messages.
THE CASE STUDY
TABLECLOTH DESIGN
OLV
TABLECLOTH FINAL HANGING PLACE
